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Analysis. Optimize. Testing. Technically better completed.
Other CMS platforms available on request
A website does not have to be rebuilt in order to function significantly better technically. Often the greatest potential lies in the system configuration: in performance, caching, delivery, media, WordPress settings, extensions and the interaction with hosting. 360 Website Optimization is a complete technical optimization service. It begins with a well-founded in-depth analysis and then leads through the prioritized, controlled implementation up to the functional testing and documentation of the agreed measures.
We find what is technically slowing down your WordPress website and optimize the most important setscrews within the agreed framework. Each measure is implemented in a controlled manner, technically tested and documented in a comprehensible manner.
In-Depth Website Analysis including · technical optimization process · For WordPress websites · up to 25 pages (standard scope) – from 1,290 €
What does “360” mean?
A technical performance that optimizes everything that is meaningful and feasible
360° is not only for the view of your website. It stands for the complete agreed performance path: from technical in-depth analysis and prioritization to the controlled implementation, testing and documentation of the meaningful measures. The 360 Website Optimization does not end with a report. It combines technical clarity with concrete, responsible implementation. This is not indiscriminately changed and not every theoretically possible adaptation is carried out automatically. Decisive are function, risk, benefits, existing technology and the question of whether a measure can be implemented in a stable and comprehensible manner.
360 means: analyze, specifically optimize, test and comprehensibly complete – within the agreed technical framework.
What is included?
Analysis, optimization and comprehensible documentation.
360 Website Optimization contains the complete in-depth website analysis. Based on this, the measures are implemented that are technically useful for your website, reachable within the agreed framework and approved in advance. Important: Before the implementation begins, a backup of the current state is always created.
| Power band | Part of 360 Website Optimization |
|---|---|
| Technical depth analysis | Analysis of performance, WordPress technology, mobile use, delivery and indexing base, usability advice, system risks and hosting information – where accessible. The in-depth website analysis is also bookable individually. |
| Prioritisation | Clear classification of which measures are useful, time-critical, optional or not recommended. |
| Technical optimization process | Implementation of selected technical optimizations to the agreed extent with Assisted KI. |
| Full reset point | Prerequisite before any technical intervention: There must be a complete, auditable backup of the live website. Without a confirmed reset point, no optimization begins. |
| Functional and performance control | After implementation, essential functions and the technical effect are monitored. |
| Final documentation | You will receive an overview of the implemented points, the remaining potential and further possible steps. |
Typical topics can be performance, caching, compression, technical delivery of media and files, indexing control, selected WordPress and plugin settings or the reduction of unnecessary technical load. Positive effects on discoverability or local visibility can result from this, but are not a separate SEO/GEO performance promise. Which measures are useful in individual cases only results from the analysis.
Hosting – when it’s really part of the solution
Meaningful adjustments not only in the WordPress backend
Not every technical cause can be solved within WordPress. Therefore, it is also checked whether the hosting has an influence on loading time, delivery, caching or technical stability. If suitable access is available and access has been expressly agreed, technically relevant hosting settings can be included in the optimization. Work is only done where the benefits, responsibility and reversibility are clarified.
Hosting access is not a blank check. Email, DNS, contracts, migrations, security policies or server-wide interventions are only included if they have been expressly agreed and released separately.
Controlled instead of suspected
Your website will not be a testing ground.
A prerequisite for any technical intervention is a complete, testable reset point of the live website. The backup must be in place before the start and allow for the restoration of website files and database. Without confirmed backup, no optimization will start.
For technically more complex websites, a protected test environment can also make sense. This is often called a staging environment: a copy of the website that can be checked separately from the public live page. Not every hosting provides such an environment. Whether it is technically available and useful for your project is clarified before the beginning in the personal aptitude check. In any case, the mandatory safety standard remains a complete, testable reset point. Technical optimization can do a lot. But it can also touch on functions that are important for visitors, search engines or internal processes. Therefore, it is not indiscriminately changed and no unclear measures are “just tried once”. The cooperation follows clear control points: the goal and scope are defined before the start. In the case of significant or newly emerging topics, a consultation is carried out. After completion, the implemented measures and the remaining points are documented in a comprehensible manner. You don’t have to follow the process live. The technical implementation is concentrated in the background. However, they retain the decision-making authority with regard to goal, critical changes and acceptance.
What can the 360 Website Optimization not do?
High expectations – clear boundaries
Technical optimization creates better conditions. However, it cannot dissolve every external dependency or historical decision of a website.
| No blanket commitment | Why |
|---|---|
| Certain Google rankings | Visibility also depends on competition, content, market, search intention and many other factors. |
| Fixed Lighthouse or PageSpeed scores | Measurements depend on the device, connection, third-party services, hosting and test environment. |
| “All errors are fixed” | Some causes lie in external services, hosting limits, individual developments or professional decisions. |
| Full legal certainty or accessibility | The optimization can take up technical information, but does not replace legal advice, testing or certification. |
| Unlimited technical implementation | The process is deliberately limited. Additional topics are described transparently and only processed after new release. |
The goal is not a nice value on a dashboard. The goal is a technically comprehensible better website.
What is expressly not included
Technology Yes – Editorial and Maintenance No
360 Website Optimization is a unique technical service. It is not an ongoing maintenance and not a content agency.
| Not part of the standard offer | Classification |
|---|---|
| Write, rewrite or restructure texts | Recommendations for H1–H3, page titles, alt text, internal linking or content gaps can be in the report. The implementation is not included. |
| Re-create images, videos, graphic content or design | The AI may replace images with optimized versions. Further services can be commissioned separately if necessary. |
| Regular updates, backups or monitoring | No maintenance contract, no support flat rate and no permanent emergency preparedness. |
| Comprehensively rebuild shop, payment, booking or member processes | Such core functions require a separate technical and economic evaluation. |
| Email, DNS or hosting migrations | Only with a clear additional agreement and a separate scope. |
| Individual programming or extensive interface work | Independent development task, not part of the standard process. |
Data protection, AI and sensitive data
Technical access only with clear rules
360 Website Optimization works with AI support and human responsibility. AI systems can support or independently carry out technical analysis, evaluation, documentation and clearly defined technical tasks. Evaluation, prioritization, release limits and responsibility remain human. For the agreed service, technically necessary website or administration content can be included. Access is limited to the necessary extent. Where possible, personal and temporary access is used. Access data does not belong in reports or general project documentation. For public and data-poor WordPress websites, the standard process is provided. If personal data is visible in the backend, access, data minimisation and organizational requirements are checked before the start of the project.
For health, financial, personnel, payment or similarly sensitive data, no automatic standard expiration applies. In a personal preliminary discussion, it is clarified whether a data-saving, technically suitable and responsible working environment is possible. Only then is it jointly decided whether and within what framework an optimization can be carried out.
360 Website Optimization does not replace data protection advice, legal advice or IT security certification. Information on the use of external AI services, data minimisation and agreed access is explained transparently before the project.
Who is 360 Website Optimization for?
For anyone who wants clarity and controlled progress
360 Website Optimization fits existing WordPress websites, where technical vulnerabilities are not only described, but also solved within the agreed framework. It is particularly useful for companies, clubs and self-employed people who do not have time to familiarize themselves with performance, cache configuration, technical delivery behavior and system contexts – but still want a personal, responsible implementation. The standard scope is intended for clearly delimitable WordPress websites up to 25 pages with one language and without complex business processes. For shops, booking or member areas, multiple language versions, individual developments or extensive third-party systems, the effort is transparently extended before the start or offered separately.
Frequently Asked Questions
Is the in-depth website analysis included?
Yes. 360 Website Optimization always starts with technical depth analysis. Only on this basis will it be decided which measures are sensible and acceptable for your website.
Are all optimizations really implemented?
The prioritized technical measures are implemented, which are meaningful, accessible, testable and approved in the agreed process. Not every possible change is automatically good for a website. Topics outside the agreed scope are described transparently and only processed after new approval.
Do I need to be available during implementation?
No. Objective, scope and critical points are agreed beforehand. During implementation, the technical work is concentrated in the background. Feedback is only required if a significant decision or an additional step is pending.
What happens if a measure does not work?
Unstable or inappropriate measures are not enforced. The further handling is documented and, if intended, returned to the previous stable state.
Do you need a backup before optimization?
Yes. A complete, auditable backup of the live website is a mandatory requirement. It must include website files and database and provide a realistic reset route. If there is no suitable reset point, this is clarified together before the start or the optimization is not started.
What is a staging environment?
A staging environment is a protected copy of your website. There, certain technical changes can be checked in advance without directly affecting the public website. It can be useful for more complex functions, multiple technical dependencies or higher risks. Not every hosting provides them; it is therefore not a blanket requirement of the offer. Whether staging is available and useful in your case will be personally agreed before the start.
Can the hosting also be optimized?
Hosting themes can be included if they are relevant for the goal, suitable access is available and the scope has been expressly agreed. Server width, contractual or critical infrastructure topics are not an automatic part of the offer.
How much does 360 Website Optimization cost?
For a clearly defined WordPress standard case, 360 Website Optimization starts at €1,290 plus VAT. Included are the depth analysis and a prioritized technical optimization process within the agreed framework. For complex functions, multiple websites, shops, sensitive data or extended hosting, an individual offer is created before the beginning.
How long does the project take?
After full clarification of scope, access and approvals, a standard project is often about five to ten working days. The duration depends, among other things, on the website scope, technical dependencies and necessary votes.
Ask the 360 Website Optimization
from 1290 € plus VAT
